Steps for Developing Content Marketing Strategy

Content Marketing in simple terms is a type of marketing focused on creating, publishing, and distributing content through online media or mode such as blogs, articles, social media, and media posts without explicitly promoting a brand or service provided but intended to stimulate the interest of consumers or clients towards the products or services being offered by the concerned organization. Content marketing helps in creating a trust and rapport with the targeted audience that may lead to purchasing of the product or service from the company in near future.

Organizations should have a content marketing strategy in place as part of their marketing plan and development. As such, when developing a content marketing strategy the B2B marketers or organizations need to consider some key things before adopting a content marketing strategy and these include-
· For whom the content marketing strategy is being created for.
. How it will be unique.
. The various formats to be focused on and the channels where it would be published.        . Time schedule and management of content creation and publication.

Creating a content marketing strategy does need certain steps as discussed herein below-

Ø  Defining goal

Organizations should know their business goals before planning a content marketing strategy such as what is the aim for developing a content marketing plan, why the concerned organization or marketers want to produce content and create a content marketing plan etc.

Ø  Conducting market research on audience

For developing a successful plan organization should clearly define their content’s target audience also known as buyer persona and it is equally important for those who are new to marketing. Market research is crucial for knowing the genre of audience or clients that helps in knowing the pulse of the customers for that concerned brand or services.

Ø  Determining a content management system

There should be a content management system in an organization or CMS in place that includes content creation, content publication, content analytics etc. Other content management system options include Co Schedule and WordPress etc.

Ø  Types of content which a firm should want to create

There is a variety of options that an organization can create to attract new visitors or customers and these include blog posts, eBooks, templates, infographics, videos, podcasts, external content etc.

These are some of the steps required for developing a content marketing strategy that helps organizations in expanding their market segments.