The origin of
Email as we know it today has over four decades of history ever since, the
first email that was sent in 1971. The email marketing campaign started way back
in 1978 when Gary Thuerk – Marketing
Manager for Digital Equipment Corporation completed the email marketing
campaign enriching the company by $13 million in sales.
Email marketing
services are now one of the most
profitable techniques of marketing your
products or services allowing companies or entrepreneurs to get the highest
Return on Investment or ROI by way of automating workflows, clicks, replies and other email marketing tools. For
small businesses, email marketing has emerged as a boon in disguise with lower
investment and higher returns.
Some of the top
five email marketing services that are serving the requirements of SMEs (Small
and Medium Size Enterprises) include-
MailChimp.com
MailChimp was established in 2001 is based out of
Atlanta owned by Rocket Science Group with millions of people/businesses using
MailChimp platform to send over billions of emails
every other day. MailChimp offers free as well as paid plans with the pricing
for a paid plan starting at $10 per month
with pro-level features available by paying an additional $199 per month.
MailChimp has a large list of guides and resources at its disposal with
countless email templates offered to its customers.
GetResponse.com
GetResponse.com is another popular email service founded in 1999
with over 35,000 customers in more than 182 countries using this tool. The
pricing of this email marketing service starts out at $15 per month. The
Perfect Timing Feature of this service will predict the best time of day that
automatically sends emails out to
subscribers.
ActiveCampaign.com
ActiveCampaing.com founded in 2003 is available as
a free trial for the first 14 days with
the pricing starts out at $9 per month for as many as 500 subscribers. The
various types of plans include Lite, Plus, Professional, and Enterprise. The customer can build custom
email sign up forms for their sites, social media posts; conduct A/B tests,
import contacts, segment audiences, and
others.
AWeber.com
AWeber.com is an email marketing service that is quite simple
to use. AWeber was founded in 1998 offering pre-designed templates to its users
or customers. With the drag-and-drop editor, one can customize pre-made
templates or create their own from scratch.
ConstantContact.com
ConstantContact.com is another
popular email marketing service offering templates for every business
establishment such as restaurants, real estate, e-commerce,
and retail. The user can track their open and click-through
rates for every campaign right from their dashboard.
The EventSpot
tool available under this service is quite superb for scheduling any upcoming
events such as when hosting or attending and then spreading information about
the particular event through social media posts and emails.
The above-mentioned five email marketing services are available as a free trial or on free version basis.
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