Tips To Optimize Your Twitter Strategy in 2018

Social media websites such as Facebook, Twitter, LinkedIn, Instagram etc are playing a crucial role in the business expansion of enterprises. Having a Twitter presence by optimizing your Twitter strategy is the best option as Twitter is still among the top social networks today with over 330 million users. There are reasons why you should have twitter followers or why do twitter followers matters because of the following facts as shown in the bar chart

Facebook is still the biggest conventional social networks with the most monthly active users. However, twitter as a social media network cannot be ruled out as nearly quarter of Americans use Twitter regularly with an impressive user base of 79% consisting of international users or customers. The global audience gets easily connected through twitter growing quarter to quarter over a year. 

Data from reliable sources show that about 40% of all American millennial is on Twitter with the majority of Twitter users being college educated with annual salaries of $75,000 or more per annul. The rise millennial generation has changed the world of marketing resulting in the rise of influence marketing with the emphasis on emotional connection. A recent research has shown that about 74% of the people who follow small and medium-sized businesses on Twitter are following on Twitter to get updates on their (SMBs) future products. 

Twitter is one of the most popular and biggest social networking sites with a strong user engagement having a huge (more than 330 million active users) number of user accounts. Social networking sites are being used or accessed by approximately 2 billion internet users. Twitter is helping business enterprises in connecting their brands and services to potential customers or leads. 

Therefore, in a sense, Twitter followers who often visit your website may emerge as your prospective customers or buyers of your brand or services through purchases. Henceforth, there exist impeccable ways to get twitter followers fast such as-

Gaining brand recognition is one of the most important marketing goals for any organization as consumers want to buy brands or get services they recognize and Twitter as a social media platform allows for easy and effective brand building.

A strong digital marketing strategy through Twitter will generate conversation about your brand, product and partners and the best way to do this is to use Twitter as your brand ambassador for connecting with the biggest possible audience or prospective clients/customers.

About 1/4^th of Americans use Twitter regularly and much of the Twitters user base consists of international users. Twitter is allowing enterprise professionals to quickly connect with solution providers and technology experts to familiarize themselves with best practices, trends and product relevant news through Business Intelligence tools.  Companies such as IBM are using social media like twitter for social media analysis for predicting the success of their ideas.

The following tips would help businesses in getting the much needed followers in their Twitter account

Optimize the Twitter profile 

Optimizing the twitter profile with amazing photos or images by using graphicdesign techniques would help in ensuring that the Twitter profile of your business attracts huge followers. The profile picture remains the center of attraction of your Twitter account.

Optimize your Twitter profile through profile photos through cosmetic changes such as having round shaped images or photos instead of square shaped. Your profile picture should be the centerpiece of your twitter profile.

Resizing your brand (personal) image through higher resolution files helps people in making the stronger association between your brand and logo. One can also include certain keywords that are relevant to your brand or company in your bio.

     

Incorporating Hashtags

Another important element or tip is to include in your Twitter bio Hashtags that reinforces your businesses brand images. For instance – CNN’s single hashtag is a great example as “Go There” happens to be a slogan for the CNN network’s that emphasizing ingenuity and tenacity of journalism.

Link Your Twitter Account

Linking Twitter account to your website and other social media profiles gives you more opportunities for conversion. Such linkages may be as simple as attaching a link to an icon (twitter) or embedding a tweet into your website or blog. In the same way, you can link your Twitter profile to other social media sites like Facebook, LinkedIn etc.

Plan and Schedule Your Tweets 

Plan and schedule your tweets in the form of tweeter posts when most of the users are on the platform. For instance, Twitter content that target businesses or B2B content perform best during business or office hours whereas content that is consumer-centered or B2C content performs better during weekends. 

Engaging With Your Followers 

Engaging with your followers leads to increased reach and visibility that in turn yields more followers. Growth in Twitter audience results only when you actively engage back with them such as responding to the comments and mentions of your followers' yields more tangible results in the future. Retweeting the posts of other users is a great way to build relationships with businesses.

Responding To Live Chats on Twitter 

Responding to live chats on Twitter is the simplest and easiest strategy for linking with your customer. Live chats are like an acknowledgment that will give the customers a sense of validation. A lot of companies are finding success with Direct Marketing through live chats on Twitter.

Using Twitter Bootstrap for Web Design and Development

Companies using Twitter Bootstrap bandwagon for web design and development are getting good response from their clients or customers. Twitter is the best social media marketing platform for web designing companies to show case their projects or samples of work.

Therefore, by following the above mentioned tips would help businesses or firms for their Twitter strategy.