Instagram
Stories is a feature that let users post photos and videos that vanish after 24
hours. The brand new features are being rolled out on Instagram Stories over
the next few months.
With this overlooked feature it is for the users to know
about how they can utilize this overlooked feature. The first time when
Instagram Stories was introduced, users and business entities were confused and
clueless about how to use Instagram Stories.
With
the passage of time, Instagram influencers experimented with more creative ways
to tell stories to their followers.
Ever since, Instagram Stories took off on
the Instagram platform a lot of new features were added that range from filters
to geo tagging and swipe up features that allow users to click through an
external website.
Using Instagram Stories to Connect with your Customers/Clients
The
ever expanding library of features has lead to the expansion of Instagram
Stories in an exponential way. The apps that had been developed allow its users
to add animated text, borders, frames with more filter options.
In addition,
Instagram is experimenting with new features to increase engagement between
users and their followers.
The
brand new emoji slider has been introduced to Instagram Stories, allows users
to have a similar experience when they are using Facebook thereby giving them
the option of choosing an emoji reaction to a story they are watching.
The one
thing that lacks with Instagram Stories is that there is very less interaction
between the content creators and followers other than through poll or a direct
message.
Tips for Increasing Engagement with the help of New Features
Involvement of followers in making decisions
The poll feature on social networking
sites such as Facebook, Twitter is quite popular that offers an option to run
polls for the followers.
The Instagram Stories with its poll feature helps in
creating between users and followers. By using polls feature would help you
making your followers excited for their inclusion in your business decisions.
For instance, you can ask your followers for helping you choose between
different product launches or choosing between two different website designs
for your business.
This type of direct interaction would help your followers to
feel that they are part and parcel of your business decisions or engagement
with the person behind the concerned account.
Collaborate with Instagram Influencers on Sponsored Stories
Your brand exposure
would get enhanced in case you succeed in finding Instagram influences with
engaged followers.
You can input or write direct messages to your favorite
influencers in the form of conversations that pitches about your campaign
ideas.
However, it is recommended to pitch for a finished idea that can prove
more successful than initial ideas.
Highlighting a new post in your story
To engage your followers it is
important to highlight a new post in your story that would appear at the top of
your followers feeds so that they do not lose in a feed.
By highlighting a new
post in your story you can inform your followers of a new post that they may
have missed and get them to head your account page to see and engage with your new
post.
Offer to Feature Account who Mentions your Brand
For those businesses or marketers who
had just launched their new products or services – Instagram users can be asked
to tag businesses or marketers in their posts for a chance to be featured on
Instagram stories.
This will enable the businesses in putting them in direct
contact with their prospective customers or clients.
Therefore, asking the
customers to bring awareness to themselves will help organizations in keeping
in touch with their audience and customer base.
The Key to Success with Instagram Stories – Inside Story
To get success through Instagram
Stories, businesses need to think creatively such as thinking about the
features available and then finding different ways to use these features to
their advantage.
Business entities needs to pay attention to what people are
doing on their Instagram Stories and how these people are innovative.
Therefore, in the end, one can conclude that through research with Instagram
Stories, businesses can increase or expand their reach phenomenally.
No comments:
Post a Comment