The
face of marketing has changed over the years with the focus on advertising,
managing websites and arranging for trade shows thrown to the back-burner.
Marketing’s prime responsibility remains creating a positive brand perception
as it impacts the different areas of businesses with marketers donning lot of
hats.
Therefore, it is important for organizations to define the different
roles that marketing should play irrespective of whether you it is hiring full
time marketing personnel, a team of marketers or working with a digital marketing agency or firm.
Organizations
should know about different types of marketing roles that must be brought into
the fore for the success of their business.
These Marketing Roles Include The Following Ones:
Content Specialist
Marketing teams should know how to
develop content strategies that bring results as about 96% of B2B buyers want
content with more input from industry thought leaders.
As a content specialist , marketing must play a key role in all stages of content development from the
birth of the idea to its execution and implementation.
As A Client Community Builder
Marketing team should be allowed to
play a key role in building community by developing various strategies to
improve value, engagement and customer satisfaction.
The business goals of an
organization should help them to convert their prospective clients into
permanent customers.
High Level Strategist
Marketing as a strategist must be able
to reach across department so as to convert business objectives into strategies
that are capable of effectively reaching the customers.
As a high level
strategist – marketing should be able to break down the packages to ensure that
the needed insights from all stakeholders are brought into a strategy for the
growth of the business.
As An Analytics Authority
The marketing department of an
organization should constantly pay attention to what is going to work or what
is not and this includes selecting the right tools to measure as well
identifying the correct metrics.
Process Management Tool
The marketing team of an organization
should be able to translate their next big idea into an actionable, scalable
plan that can be executed properly.
By using process management tool,
organizations should ensure that the projects get completed thereby providing
access to new customers with their marketing efforts.
By ensuring that these roles if implemented
practically by the organizations will help their businesses grow.
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